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PHOEBE PHILO COLLECTION B - AVAILABLE IN BOUTIQUE

A.W.A.K.E. MODE

A.W.A.K.E. MODE was founded in London in 2012. A.W.A.K.E. MODE is exploring the idea of creating avant-garde yet versatile wardrobe, recognisable for its innovative cuts, unexpected details, light-heartedness and subtle cross-cultural and historical references from art and film.
A.W.A.K.E MODE Australia Sydney Luxury Awake Mode

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A.W.A.K.E Mode Australia

A.W.A.K.E. Mode is a London-based fashion label known for its distinctive approach to modern dressing, blending sharp tailoring with avant-garde creativity. Founded by Natalia Alaverdian, the brand’s name—an acronym for “All Wonderful Adventures Kindle Enthusiasm”—reflects its whimsical spirit and intellectual depth. Every piece tells a story, defined by iconic sculptural silhouettes, unexpected details, and subtle cross-cultural references that nod to Alaverdian’s Russian-Armenian heritage. Iconic Silhouettes and Unexpected Details At the heart of A.W.A.K.E MODE’s identity is its ability to reinterpret wardrobe staples through an architectural lens. Jackets are asymmetrically cut and trousers are twisted or spliced to create new shapes on the body. Shirts are deconstructed with drama... Read more

A.W.A.K.E Mode Australia

A.W.A.K.E. Mode is a London-based fashion label known for its distinctive approach to modern dressing, blending sharp tailoring with avant-garde creativity. Founded by Natalia Alaverdian, the brand’s name—an acronym for “All Wonderful Adventures Kindle Enthusiasm”—reflects its whimsical spirit and intellectual depth. Every piece tells a story, defined by iconic sculptural silhouettes, unexpected details, and subtle cross-cultural references that nod to Alaverdian’s Russian-Armenian heritage.

Iconic Silhouettes and Unexpected Details

At the heart of A.W.A.K.E MODE’s identity is its ability to reinterpret wardrobe staples through an architectural lens. Jackets are asymmetrically cut and trousers are twisted or spliced to create new shapes on the body. Shirts are deconstructed with dramatic sleeves or wrap details, while dresses feature origami-like folds or built-in layering that reimagines classic silhouettes with modern ingenuity.

Spring/Summer 2025: Sculptural Evolution

The new collection continues this signature language, offering a refined evolution of the brand’s most recognisable codes. Tailored dresses are redefined with high-impact draping and cocoon-like structures, while lightweight suiting arrives in neutral hues with cleverly placed cut-outs. Sculptural trench coats and offbeat shirting in crisp cotton and technical fabrics strike a balance between wearable and editorial. Key SS25 styles include the exaggerated-shoulder blazer dress, a twisted maxi skirt in soft ivory, and wide-leg trousers with fluid, split hems—each piece marrying form with function in A.W.A.K.E MODE’s uniquely subversive way.

Exclusive to Best Quality Handbags

With a focus on craftsmanship and artistic storytelling, A.W.A.K.E MODE appeals to the confident, forward-thinking woman who seeks individuality in her wardrobe. These directional yet timeless pieces are exclusively available at Best Quality Handbags , the only Australian destination to offer this cult label’s latest styles

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