WHAT IT IS

The #1 foundation in the U.S.* A 24-hour liquid foundation with a flawless, fresh matte finish that covers imperfections with buildable medium-to-full coverage in over 55 shades. 1 oz. Imported.

What It Does

Wear confidence. 24-hour wear. Fresh matte. Oil-free. Controls oil all day. Sweat-, heat- and humidity-resistant. Waterproof. 24-hour color true. In a wide range of shades that flatters all. Won’t look grey on deeper skintones. Unifies uneven skintone and covers imperfections with buildable, medium-to-full coverage. Lightweight. No touchups needed.

HOW TO DETERMINE YOUR UNDERTONE

Cool (C) undertones: Bare skin has a rosy tone and burns easily in the sun.

Neutral (N) undertones: Bare skin is more even toned, not too pink or golden.

Warm (W) undertones: Bare skin has a golden or olive tone and tans easily in the sun.

HOW TO USE IT

Using fingertips, sponge or foundation brush, smooth over skin. Start at center of face and blending outward. Add a little more to build it as a full coverage foundation.

ABOUT THE BRAND

Estée Lauder founded her namesake company to give women what they needed for a quick, streamlined makeup routine. Along with creamy lipsticks and long-wear face formulas, Lauder created the first-ever serum, known today as the best-selling Advanced Night Repair.

Source: The NPD Group, Inc. / U.S. Prestige Beauty Total Measured Market, Makeup Product Unit Sales, 12 months ending July 2021.