WHAT IT IS

Recapture the glow of youth with this luxurious and rich revitalizing eye cream infused with the radiance of pure gold.
The Pure Gold Collection has been developed for devitalized skin - skin that is fragile, thin, dry and dull. When skin is devitalized, it becomes less receptive to nutrients, leading to a slowing down of renewal processes. For skin to function more efficiently, it needs to be constantly exposed to active ingredients. To address this particularity of devitalized skin, La Prairie has developed a proprietary Pure Gold Diffusion, designed to provide sustained delivery of two key replenishing active ingredients over the course of the day to compensate for the loss of receptiveness of the skin. 0.68 oz. Made in Switzerland.

What It Does

Enhances skin's radiance instantly and over time.

Provides nutrients to the eye area and retexturizes and smooths the skin.

Minimizes the appearance of dark circles over time.

Reduces the appearance of puffiness.

Hydrates intensely.

Skin is revitalized, replenished, enriched, diffusing the grace of the golden hour. La Prairie debuts its first refillable vessels with the Pure Gold Collection. The brushed metal casing and cap of the Pure Gold Radiance Eye Cream Cream are designed to be kept indefinitely. Only the delicate glass vials containing the formulas, once empty, are meant to be removed, recycled and replaced. The Pure Gold Radiance Eye Cream Cream is delivered with an 18k gold-plated spatula.

HOW TO USE IT

Apply morning and night after cleansing, toning and applying Pure Gold Concentrate. Using the 18k gold plated spatula, scoop a pea-sized amount of eye cream. Dot along under eye area and up toward temples, continuing the gesture above the eyebrow towards the bridge of the nose and finishing by dotting under the eyebrow line. Massage into skin with a gentle press-and-roll motion until completely absorbed. Follow with Pure Gold Radiance Cream, the last step of the Pure Gold Ritual.

ABOUT THE BRAND

Harnessing the power of precious materials like caviar extract and 24-karat gold, La Prairie sets the bar for truly indulgent skincare and makeup. Find instant lift and luminosity in the Swiss line's serums, eye creams, pressed powders and more, alongside precision application tools.